Wednesday, January 11, 2012

Logos





This is the first incarnation of a logo I'm probably going to use a few times in the years to come. The logo itself is a serpent devouring the sun. Thematically and stylistically, the logo is inspired by the untouchable Crass logo which Dave King originally made for Penny Rimbaud. That logo depicts several symbols associated with power, and to Crass, bad power: the swastika of the Nazis, the cross, elements of the Union Jack but also an ourobouros. The Crass logo is insanely perfect in its rotational symmetry and its ease in stencilling.

The reason behind my logo is to critique superstition; world myths began as a way of explaining natural phenomena (rain gods, wind gods, forest gods, lightning gods) and I see no reason not to put any of the major religions in the same category. After dozens of attempts at using and dismantling religious icons, I came upon this idea as a catch-all; irrational belief in any form is counterproductive and probably fear based.

The serpent in my logo was inspired by a Mayan relief from the 7th century, mostly in the look of the mouth.

The smaller symbol inside is a monogram, MAC, made to look like a moon over three mountains.

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